Case Study

Client

Akelds

Published

Spring 2026

Industry

Professional Services

Services Provided

Logo & Branding / Website Design / Website Build

Akelds — Strategic Communications Consultancy

Alex Kinsey came to TWDA with a clear vision: a personal brand that would carry real weight in the financial and professional services sector. With 20 years of senior-level experience — including global organisations such as Barclays, AstraZeneca, BAE Systems and Johnson & Johnson — Akelds needed a website and identity that matched his reputation.

TWDA created a brand identity and website that positions Akelds as exactly what it is: authoritative, sharp, and built for the boardroom. Clean typography, a considered colour palette, and purposeful design combine to reflect both the gravitas of Alex’s background and the direct, no-nonsense way he works.

“Alex had a very clear sense of what Akelds needed to stand for. Our job was to make sure the brand and website said it without him having to.“
Terence Walsh – TWDA

A Brand Built for the Boardroom

The Akelds logo draws on the imagery of the oak — a reference embedded in the name itself — conveying strength, longevity, and quiet confidence. It’s a mark that works as hard as the person behind it.

The website brings this identity to life with clear messaging, strong calls to action, and a layout that makes an immediate impression on the kind of senior stakeholders Alex works with every day. From positioning copy to client testimonials, every element was crafted to build trust fast.

"I'd been impressed with TWDA's work on other websites of organisations I trust and was delighted with the service I received from start to finish.

Having worked with very large design agencies previously, it was refreshing to have such a personalised approach from a team whose enthusiasm, innovative thinking and proactivity made this project so seamless.

A genuine pleasure to work with a team who are not only excellent at what they do, but clearly care and enjoy creating a great result."

Alex Kinsey – Akelds

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We have worked with Terry for a number of years now and find his approach to be very professional, consistently delivering high quality work.

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Terry creates beautiful websites by interpreting his clients needs effectively and clearly.

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Terry has done amazing work to create my website and has guided me through the whole process with much patience.

His calm approach and knowledge are of great value to a technophobe like me. Give him a shout for your design work or website building.

As a campsite business in Northumberland we were keen to use a local company for the design and development of our new website which has just been launched. We are so pleased we found Terry who provided an excellent, high quality service and was extremely patient with my constant questions, changing of my mind and indecision - always responding quickly to my numerous emails. Our website looks great, we're so pleased.

Terry was excellent at explaining the complicated stuff (complicated to me anyway!). We're so lucky to have such a great company on our doorstep. Such a fantastic local business. Would highly recommend

We have been working with TWDA for a number of years, initially as a start up, when Terry worked in partnership with us to design the brand and logo for our holiday property business. He then built our website and taught me how to manage certain elements myself. He was always on hand, however, to help when I couldn't understand what to do or to undo a mistake! He was able to to help connect our website to third party diaries and payment systems to ensure everything worked.

As our business has expanded TWDA have been able to work with us to add further properties and web pages, and more recently more build specific branding and logos we have needed. A very talented, responsive and local company that we are so glad we found!

We've used TWDA for loads of stuff - website and brochure designs and filming/editing. We are so thrilled with the consistent quality and originality of the work, and great communication and service too. Highly recommended! 🙂

Blown away by both the quality and the speed at which Terry created a fully functioning website. The whole process from start to finish was seamless. Highly recommend TWDA!!

Terry and Sarah have been so great and helpful to work with. They are always responding to emergency situations and very willing to help. I couldn't recommend them any higher.

TWDA have created a fantastic website for our business, building from the ground upwards with very detail considered. Logo design was spot on, and we couldn't have asked for a better job.

Although we retain admin access for the smaller updates, Terry remains on hand to sort out any glitches and requested changes which he does without question or delay.

Terry created a very professional website for us with the minimum of hassle. Since the website has been up and running, he has also been a great source of assistance to us “non-techies.

TWDA has done two websites for me. Both have been first class. They are easy to use and look great. I highly recommend Terry and Sarah to do your website.

I have found Terry’s knowledge of the internet and websites-building to be at the very forefront of the industry, and I believe my website is a testimonial to this.

I have also greatly appreciated his gentle manner and his endless patients. Terry has always gone the extra mile. I would highly recommend his service.